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WhaatWhy AI

A week of posts for your business, written for you.

WhaatWhy drafts posts and images in your brand's voice. You approve them, and it publishes to Facebook and Instagram on schedule. Nothing goes out until you say yes.

Start your 14-day free trial

No card needed.

Harbor Lane Bakery, this week1 post waiting for your approval
  1. Mon8:30 am

    Fresh this week

    Cardamom buns are back, out of the oven at 7.

    Scheduled
  2. Tue11:00 am

    Behind the counter

    Meet Rosa, who has been laminating our croissant dough for nine years.

    Approved
  3. Wed4:00 pm

    Midweek offer

    Two coffees and a pastry box for $14 after 3 pm.

    Waiting for you

How it works

  1. 1

    Tell it about your business

    Add your brand, website and the social accounts you post to. It takes about ten minutes.

  2. 2

    Review the week's drafts

    Read, edit or regenerate each post and image, then approve the ones you like.

  3. 3

    It posts on time

    Approved posts publish at their scheduled time. You get a short daily summary by email.

Built for owners who don't have time to be marketers

Writes in your voice
Tell it about your business once. Every draft uses your tone, your offers and the words you avoid.
Images included
Each post can come with a matching image, or use your own photos from your computer or Google Drive.
You approve everything
Drafts wait for a yes from you or your team. Edit any line before it goes out.
Publishes on time
Approved posts go to your Facebook Page and Instagram account at the time you picked.
Keeps the week full
Turn on weekly drafts and a fresh set of posts is ready for review every Monday.
Reads your website and blog
It learns from your site, and each new blog post can become a post that shares it.
Several businesses, one login
Run more than one brand, each with its own voice, team and calendar.
Advice you can act on
A marketing advisor looks at what you've posted and suggests what to try next.

Pricing

Start with a 14-day free trial: 1 brand and 100 AI credits, no card needed. Then pick the plan that fits how many businesses you run.

Starter

$29 a month

  • 1 brand
  • Up to 3 team members
  • About 100 posts a month with AI images
  • 500 AI credits
Start free trial

Growth

Most popular

$79 a month

  • Up to 5 brands
  • Up to 10 team members
  • About 400 posts a month with AI images
  • 2,000 AI credits
Start free trial

Agency

$199 a month

  • Up to 25 brands
  • Up to 50 team members
  • About 1,200 posts a month with AI images
  • 6,000 AI credits
Start free trial

Need more in a busy month? Add 500 credits for $10 anytime. Prices in US dollars. Cancel anytime.

Questions

What is an AI credit?
About one cent of AI work. A post with its AI image uses about 5 credits (the text about 1, the image about 4, branding free), so Starter's 500 credits cover about 100 posts a month.
What happens when the trial ends?
AI drafting pauses until you choose a plan. Your brands, posts and schedule stay exactly as they are.
Will it post anything without asking?
No. A person on your team approves every post before it can be scheduled.
Can I cancel anytime?
Yes, from Settings. You keep your plan until the end of the month you paid for.

See your first week of posts in about ten minutes.

Start free trial